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DECEMBER 4, 2006


What is truly organic? a few surprises...

As the category for organic frozen/refrigerated meat, poultry and seafood products has continued to experience rapid sales growth, Fairfield Farm Kitchens' Organic Classics line continues to delight consumers with a wide variety of certified organic chicken and beef entrees that are readily available nationwide.

According to the Whole Foods Organic Trend Tracker, 2005 saw a 67% increase in sales of certified organic meat, poultry and seafood, making it the third fastest growing organic food category. This sizable growth can primarily be attributed to the changing lifestyles and eating habits of millions of consumers who view organic products as highly beneficial. Additionally, increased consumption of organic foods has been spurred by a number of consumer concerns, notably issues of health, food safety, and taste. Organic Classics frozen entrees satisfy these consumer concerns on all counts, delivering nutritious and delicious meals, all stamped with the USDA Organic seal.

Consumer response to the brand since its August 2002 introduction has been overwhelming, and according to SPINSscan data, Organic Classics is now the number one organic brand in the Organic Frozen/Refrigerated Meat, Poultry & Seafood Entrees category, with a 71% market share.

"There's a huge proliferation of all-natural meat and poultry products in the marketplace, but without some kind of valid certification, it is not clear to consumers what "all-natural" really means. What we do know is that consumers look toward the organic seal as a trust mark, and at Fairfield Farm Kitchens, we are proud to offer a full line of certified organic chicken and beef frozen entrees to the millions of consumers who regularly purchase organic products," says Frank Carpenito, President & CEO of Fairfield Farm Kitchens.

Organic Classics offers eight delicious organic chicken entrees to choose from: Jamaican Style Jerk Chicken, Lemon Chicken Piccata, Chicken Spinach Alfredo, Chicken Marsala, Chicken Cacciatore, Thai Style Chicken Curry, Chicken with Honey BBQ Sauce and Cajun Style Chicken Tetrazzini. In addition, the Company offers four organic beef entrees: Meatloaf & Gravy with Vegetable Medley, Macaroni & Meat Sauce, Penne Pasta with Sauce & Meatballs and Italian Style Beef Meatballs.

About Fairfield Farm Kitchens - Headquartered in Brockton, Massachusetts, Fairfield Farm Kitchens is a USDA-inspected, QAI-certified organic food manufacturer specializing in delicious, chef-inspired frozen and refrigerated prepared organic entrees and soups under the Moosewood and Organic Classics brand labels. The company is a recognized leader in delicious, innovative, socially responsible and environmentally friendly prepared foods, and maintains a firm commitment to family farm sourcing.

For more information, please visit their website at www.fairfieldfarmkitchens.com, or contact the company directly via e-mail at info@fairfieldfarmkitchens.com or via phone at (508) 584-9300 Ext. 358.

 

 

 

 

 

 

 

 

 

 

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